With the advent of technology and modern process life is never the same, neither do business. Digital marketing plans and strategies have always been in a state of influx. The digital marketing platform is growing fast and persons are accepting these changes easily. The usual marketing strategies like SEO, SMO, social media, E-mail marketing and conversion rate optimization will continue to be crucial for the companies, of course. Digital marketing services offered by leading Digital Marketing Agency in Dubai are cost effective and has a broad reach. Digital marketing campaigns enable us to predict and anticipate marketing strategies and help to identify what works well or perfect and what not. It supports creating personalized campaigns data-driven decisions.
Here are the online marketing strategies & predictions to watch out this year:
- Improvement to essential Voice Search: Voice search has already turned out as a buzz topic and become the integral point for any consumer and now marketers. They begin using this in their effective SEO strategies. Marketers will invest in virtual assistant and AI technology would be improved to become the significant part of any digital marketing campaign and strategy. It is, therefore, also affecting the customer experience.
- AI and machine learning going to change the scenario: Machine learning is the most effective and practical gift artificial intelligence has given. It is going to change the technique in online marketing. Machine learning process large volumes of data, spots patterns in varied datasets. These are algorithms proficient of predicting customer behavior based on almost unlimited amounts of data. The significant change in 2018 is that machine learning is now accessible to each person. With drag-and-drop tools like Microsoft’s Azure, anybody can build and access machine learning algorithms without hassle.
- Companies or Firms to Invest in Live Chat: It wasn’t ever expected that live chat would become the robust communication channel and bridge the gap between promoters/ marketers and clients. But currently, companies put more agents online so that customer queries can be resolved instantaneously.
- Content marketing technique will continue rule in 2018: One of the most effective Digital Marketing Strategies-Content Marketing will continue in 2018. If good content does not reach the potential clients and audience then the relevant content fails to serve its purpose, so marketing specialist need to focus on the right target audience along with choosing proper Search Engine Optimization technique. With the rise of digital marketing sector, we hope to see new modification and inventions in technology sector that would help the client companies, customers and create fruitful relations between the customers and marketer online.
- Live video marketing gets on buzz topic: Social media has pushed the miracle of live video marketing in current years. YouTube, Instagram, Twitter and Facebook all support live video streaming and According to vital report for 2016, Streaming video accounts for over 2/3 rd. of all internet traffic, and this portion is expected to grow to 82% by 2020. Consumer brands are leading the improvements in live streaming right now but B2B brands can attain more with live webinars or automated online marketing strategies in 2018.
Today the pace of modifications has reached an accelerated speed. Digital marketing strategies have come a long way and change the mode of marketing in the past quarter-century. Marketers who update their strategies to keep pace will overtake competitive companies. In fact, that may be the cleverest strategy of all.